Packaging plays a crucial role in marketing a product as it can often be the first interaction a consumer has with a brand. In recent years, brands have been experimenting with new and exciting ways to make their packaging stand out. One of the most popular ways to achieve this is through the use of add-ons. These small enhancements can create a big impact on the consumer and ultimately contribute to a better brand experience. Let's explore some of the latest add-ons used in modern packaging trends:
QR codes: Quick Response (QR) codes are two-dimensional barcodes that can be scanned using a smartphone camera. They are used to provide additional information to the consumer such as product details, nutritional information, or promotional offers. Brands have been using QR codes on their packaging to make it more interactive and engaging for the consumers.
Holographic Foil: Holographic foil is a metallic film that creates a three-dimensional effect when viewed from different angles. It is a popular add-on used in packaging to create a futuristic and high-tech look. Brands are using holographic foil on their packaging to create a premium and exclusive feel.
Spot UV: Spot UV is a coating that creates a glossy and raised effect on specific areas of the packaging. It is used to highlight important elements of the design, such as logos or product names. Brands use spot UV to make their packaging more visually appealing and to create a tactile experience for the consumer.
Embossing: Embossing is the process of creating a raised relief on the surface of the packaging. It is commonly used to create a premium look and feel. Brands use embossing on their packaging to create a tactile experience and to differentiate their product from competitors.
Custom Closures: Custom closures are unique closures that add a level of customization to the packaging. Brands use custom closures to make their product more exclusive and to create a memorable unboxing experience for the consumer.
In conclusion, add-ons are an exciting way for brands to differentiate their products and create a better brand experience for the consumer. By incorporating the latest add-ons in their packaging design, brands can create a more visually appealing, interactive, and memorable packaging.
April 24, 2023 - BY Admin